My friends and I wanted to create our own world.

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Judwynn was a place we used to venture to on the summer weekends. It's a pool, a lawn, a house, a liquor cabinet, a group of friends, a hoodie, and it no longer exists. It was a place where we could manufacture our own reality and with each new season — a new adventure with items to accompany it.

 

Over the course of the last year and a half, we have been developing the concept and the products with the intention to launch Summer 2018.

 

Here is a rough summary of the journey this far:

My Role

Brand Design & Strategy

Product Design

Art Direction

 

Our first run of products will be going into production May 2018.